Discontinued Use of Social Media

This Earmarked Scholarship project is aligned with a recently awarded Category 1 research grant. It offers you the opportunity to work with leading researchers and contribute to large projects of national significance.

Supervisor – Associate Professor Sabine Matooks.matook@business.uq.edu.au

This project aims to gain a better understanding of discontinued use of social media. For businesses and governments, social media serves as a dynamic channel for engagement, value co-creation, and business analytics marketing that is lost when users choose to discontinue its use. This project will generate new knowledge of rational and emotional decision criteria, enabling design features of social media, and their complex effects on discontinued use of social media. The expected outcome of this project is an integrated theory of social media discontinuance. The project findings provide significant benefits, such as strategic capabilities and actionable knowledge for businesses and governments to mitigate social media discontinued use.

Preferred educational background

Applications will be judged on a competitive basis taking into account the applicant's previous academic record, publication record, honours and awards, and employment history.

A working knowledge of Information Systems, Management and Communication, social media and agile information systems would be of benefit to someone working on this project.

The applicant will demonstrate academic achievement in the field(s) of Information Systems and the potential for scholastic success.

*The successful candidate must commence by Research Quarter 1, 2023. You should apply at least 3 months prior to the research quarter commencement date. International applicants may need to apply much earlier for visa reasons.

Apply now