Optimal Fundraising Design in a Competitive Market: A Unifying Framework

Project opportunity

This Earmarked Scholarship project is aligned with a recently awarded Category 1 research grant. It offers you the opportunity to work with leading researchers and contribute to large projects of national significance.

The overall objective of this project is to focus on different motivations and/or theories of giving.

While a significant amount of research has focused on motivations for giving, little is known about how and why donors choose to support one charity over another.  Although there is a large body of research on charitable giving across different disciplines, these have largely been siloed. Furthermore, most studies focus on specific motivations for giving in isolated studies (specific settings). We will integrate theories and findings from different literatures in building (and testing) our framework, focusing on how donors trade-off motives under different circumstances and settings. We will draw from theories in distinct literatures (marketing, psychology, philanthropy, economics, and sociology) to determine effective fundraising strategies in a competitive marketplace and aims to develop novel methodology to test this model empirically. Research will also focus on the impact of fundraising strategies on long-run willingness to donate.  Does greater giving now come at the cost of lower giving later, or might it lead to increased commitment and giving in the future?

Scholarship value

As a scholarship recipient, you'll receive: 

  • living stipend of $28,854 per annum tax free (2022 rate), indexed annually
  • tuition fees covered
  • single Overseas Student Health Cover (OSHC)


Professor Peter Popkowski-Leszczyc

School of Business

Email: p.popkowski@business.uq.edu.au

Preferred educational background

Your application will be assessed on a competitive basis.

We take into account your

  • previous academic record
  • publication record
  • honours and awards
  • employment history.

A working knowledge of research methods (e.g., quantitative methods/ econometrics) or psychology would be of benefit to someone working on this project.

A background or knowledge of nonprofit marketing or professional fundraising is highly desirable.

Latest commencement date

If you are the successful candidate, you must commence by Research Quarter 1, 2022. You should apply at least 3 months prior to the research quarter commencement date.

If you are an international applicant, you may need to apply much earlier for visa requirements.

How to apply

You apply for this project as part of your PhD program application.

View application process