The Role of Emotions in Marketing Cultured Meat

Project opportunity

This Earmarked Scholarship project is aligned with a recently awarded Category 1 research grant. It offers you the opportunity to work with leading researchers and contribute to large projects of national significance.

The PhD project will be part of an ARC DECRA, which seeks to understand the role of emotions in promoting consumer acceptance of cultured meat.

Emerging food technologies such as cultured meat are on the rise because of climate change and the need to reduce the environmental impact of agriculture. The DECRA project aims to examine the role of emotions in promoting consumer acceptance, which is the greatest barrier facing the commercialisation of cultured meat. The expected outcome will allow the development of effective marketing communication strategies. This should provide benefits including reduced environmental and ethical impact of conventional meat and improvement to Australian agribusiness.

Scholarship value

As a scholarship recipient, you'll receive: 

  • living stipend of $28,854 per annum tax free (2022 rate), indexed annually
  • tuition fees covered
  • single Overseas Student Health Cover (OSHC)


Dr Felix Septianto

School of Business


Preferred educational background

Your application will be assessed on a competitive basis.

We take into account your

  • previous academic record
  • publication record
  • honours and awards
  • employment history.

A working knowledge of behavioural experiments (lab, online, and/or field studies) would be of benefit to someone working on this project.

The applicant will demonstrate academic achievement in the field(s) of marketing and/or psychology and the potential for scholastic success.

A background or knowledge of meat substitutes and/or other emerging technologies is highly desirable.

Latest commencement date

If you are the successful candidate, you must commence by Research Quarter 2, 2023. You should apply at least 3 months prior to the research quarter commencement date.

If you are an international applicant, you may need to apply much earlier for visa requirements.

How to apply

You apply for this project as part of your PhD program application.

View application process