Triggering pro-environmental behaviour in enjoyment-focused contexts

Project opportunity

This Earmarked Scholarship project is aligned with a recently awarded Category 1 research grant. It offers you the opportunity to work with leading researchers and contribute to large projects of national significance.

The Low Harm Hedonism Initiative aims to reduce environmental harm by triggering environmentally friendly behaviours in consumers rather than relying on government or industry action. Using field experiments, the effectiveness of newly developed theory-based measures will be tested, resulting in: (1) a new theoretical understanding of pro-environmental behaviour in enjoyment-seeking contexts which challenges current theories; (2) practical measures business can use to reduce their impact on the environment. The project focuses on (but is not limited to) the 5th most polluting industry – tourism. Given one billion tourists travel each year, such measures can substantially improve sustainability of tourism globally, regionally and locally.

Further information can be found online.

Students will enrol through the UQ Business School.

Scholarship value

As a scholarship recipient, you'll receive: 

  • living stipend of $29,863 per annum tax free (2023 rate), indexed annually
  • tuition fees covered
  • single Overseas Student Health Cover (OSHC)


Professor Sara Dolnicar

Faculty of Business, Economics and Law


Preferred educational background

Your application will be assessed on a competitive basis.

We take into account your

  • previous academic record
  • publication record
  • honours and awards
  • employment history.

A working knowledge of research methods and experience with empirical data collection would be of benefit to someone working on this project.

The applicant will demonstrate academic achievement in the field(s) of behavioural sciences, psychology, economics, sociology, business studies or tourism and the potential for scholastic success.

Latest commencement date

If you are the successful candidate, you must commence by Research Quarter 4, 2023. You should apply at least 3 months prior to the research quarter commencement date.

If you are an international applicant, you may need to apply much earlier for visa requirements.

How to apply

You apply for this project as part of your PhD program application.

View application process