Young Australians and the promotion of alcohol on social media

Project opportunity

This Earmarked Scholarship project is aligned with a recently awarded Category 1 research grant. It offers you the opportunity to work with leading researchers and contribute to large projects of national significance.

This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use a combination of media and cultural studies approaches and computational approaches to examining the promotion of alcohol on socail media and how it shapes youth cultures.

This work will extend media and cultural studies and support the development of effective monitoring and regulation of online marketing in general, with a particular focus on alcohol.

We are seeking a PhD candidate from a media, communication or cultural studies background interested in exploring the promotional cultures of social media, with a particular focus on alcohol and/or nightlife. The successful candidate's project could involve a combination of media and cultural studies approaches, computational approaches to working with social media data, and policy-related research. There are opportunities to work with researchers across media and cultural studies, computational social sciences, and alcohol policy.

Scholarship value

As a scholarship recipient, you'll receive: 

  • living stipend of $28,854 per annum tax free (2022 rate), indexed annually
  • tuition fees covered
  • single Overseas Student Health Cover (OSHC)


Associate Professor Nicholas Carah

School of Communication and Arts


Preferred educational background

Your application will be assessed on a competitive basis.

We take into account your

  • previous academic record
  • publication record
  • honours and awards
  • employment history.

A working knowledge of media, communication and cultural studies approaches to social media and their promotional cultures would be of benefit to someone working on this project.

The applicant will demonstrate academic achievement in the field(s) of media, communication and cultural studies and the potential for scholastic success.

Latest commencement date

If you are the successful candidate, you must commence by Research Quarter 2, 2022. You should apply at least 3 months prior to the research quarter commencement date.

If you are an international applicant, you may need to apply much earlier for visa requirements.

How to apply

You apply for this project as part of your PhD program application.

View application process